Black and Red is a poster series for Brand Shiseido's makeup line including products such as mascara and lipstick.

It ran when the makeup lineup was renewed and relaunched in 2018. The new product concept was "Modern Japan," and traditional Japanese colors of black and red were used in its product design. Using these duo colors, which also symbolized the brand's identity, the posters were designed to express Japanese-ness and its bold minimalism, in order to stand out from western competitor brands.

Black and Red won two golds in Design and silver in Print & Outdoor at The One Show 2019. It also won bronze in Photography at NY ADC, and Wood Pencil in Press & Outdoor / Poster Advertising Campaigns at D&AD.

Shiseido Creative Division
Masaki Hanahara
Shotaro Ito
Back to top