Last year at The One Show 2019, The One Club for Creativity added "In-House Agency of the Year" honors to the award show. Shiseido Creative Division was among tech giants to be selected.
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Bucking the trend of great in-house work only coming out of tech companies, Japanese cosmetics giant Shiseido’s “Black and Red” project is a series of intensely colored posters featuring different makeup items like mascara and lipstick. “Black and Red” won two Gold Pencils and one Silver Pencil at The One Show 2019.